Sell
Priced on evidence. Marketed in two languages.
The two things that decide what your home sells for are the price you start at and the number of qualified buyers who see it. Realproz takes both of them seriously.
How a Realproz sale runs
From first conversation to closing table.
Free market analysis
We walk the property, look at what has actually closed nearby and what is currently competing with you, and give you a range with the reasoning attached. No cost, no obligation.
Prep, honestly scoped
What is worth doing before listing, and — just as important — what isn't. Not every kitchen needs replacing to sell well, and some cosmetic jobs cost more than they return.
Photography and listing copy
Proper photographs and a description written to be read, in English and Spanish. Listing copy in one language quietly removes a large share of the buyers in these communities.
Exposure where buyers actually are
The MLS, the portals it feeds, and Realproz's own Instagram and Facebook audience — which is where a lot of Spanish-speaking buyers in these neighborhoods look first.
Showings and feedback
Scheduled around your household, with feedback passed back to you straight. If the market is telling us something, you'll hear it the same week, not a month later.
Offers and negotiation
Every offer broken down into what it actually nets you after the terms, not just the headline number. The highest price and the best offer are not always the same document.
Attorney review to closing
Inspection responses, appraisal, and the run to the closing table, coordinated with your attorney so nothing stalls while everyone waits for someone else.
What makes the difference
Three things sellers underestimate.
The first two weeks
A listing gets its most attention when it is new. Start too high and you spend that attention proving the price is wrong, then reduce from a weaker position.
The bilingual buyer pool
Across Chicago and the suburbs, a meaningful share of ready buyers are Spanish-speaking. Marketing in one language costs you some of them.
How it photographs
Almost every buyer decides whether to visit from a phone screen. Preparation and photography are not vanity — they are the first showing, and most homes only get one.
For sellers
Why list with Realproz.
Every home we list gets the same full marketing package, whatever the price.
Drone property tour videos
Aerial footage of the home and its surroundings, plus slow-motion 4K interior video.
3D Matterport tours
Every listing gets a 3D tour buyers can walk through online before they visit.
HDR photography & floor plans
Professional HDR photos plus a floor plan, so buyers understand the layout before they visit.
Weekly social media promotion
Promoted on Instagram, Facebook, YouTube and TikTok every week until it sells, in English and Spanish.
No cost, no obligation
Start with the number.
A free market analysis tells you what your home is realistically worth today and what would change it. Plenty of people request one a year or two before they sell. That is a sensible thing to do.